News

Google Expands Limited Ad Serving on Search

Google is expanding its Limited Ad Serving policy on Search from June 2026, with a gradual...

New Summary Tab

Marcin Wsół & Hana Kobzová discovered this new Summary Tab Added in Google Ads...

New Customers vs Returning Customers

Most Google Ads accounts optimize for conversions but they rarely separate new vs...

Myths vs Reality in Google Ads

Most Google Ads accounts don’t fail because of the platform. They fail because of bad...

Google Changes Demand Gen Billing on Discover

Arpan Banerjee got the message that Google Ads is changing how certain Demand Gen...

Landing Pages in 2026

Most people think landing pages are simple. Make a page → send traffic → get conversions...

RSA Ads in 2026

Most people think RSA Ads are simple. Add headlines → add descriptions → let Google do the...

POAS vs ROAS

Most marketers optimize for ROAS. But ROAS can be misleading. Two products can show the...