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Campaign Guidance for Experiments

Google Ads has launched Campaign Guidance for Experiments, helping advertisers run better...

The AI compute crunch is getting harder to ignore

A reported SpaceX IPO filing suggests Google has committed nearly $920M per month to rent...

All Conversions vs All Conversions (by conv. time)

Know what you’re really measuring. Most advertisers only look at one column And make...

How people see server side tracking in 2026

Most people think server-side tracking is simple. Set up a server → send events → get...

Keyword insertion in Google Ads

Make Your Ads More Relevant with Keyword Insertion in Google Ads Keyword Insertion...

Stop prompting like this

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give...

ChatGPT Product Feed Schema

I made a simple infographic for the ChatGPT Product Feed Schema. If you want your products...

AI is getting expensive fast

And Big Tech is looking for cash. Alphabet is reportedly expanding a massive stock sale to...

Meta Adds Paid Plus Tiers

Meta is rolling out paid “Plus” subscriptions for WhatsApp, Instagram and Facebook...