I saw this great picture from Arpan Banerjee about how Data-Driven attribution works!...

Different order values? Use ROAS instead of CPA! A lot of different margins? Check POAS!...

Arpan Banerjee just texted me that Generated images now gives option to select the aspect...

– Consent Mode V2 mandatory 2024– Launch Demand Gen & removal...

Arpan Banerjee just sent me this reminder of the Demand Gen updates: Starting March 2025:...

Carolina Posma put together an incredible list of 118 AI Agents that you can deploy right...

CPCs up. Reach expanding. Conversions? Meh. Sounds like a glitch, right? 🤣 Nope. It’s...

I know Miles McNair even wrote a whole article about it so if you want to know more check...

Last week I posted that I almost reached 60 million impressions in the last 365 days which...