News

New updates to the UCP!

Google and industry partners announced new updates to the Universal Commerce Protocol...

Merchant Center policy for out-of-stock products Update

Google updated its Merchant Center policy for out-of-stock products. Online stores must...

New Gmail Ads spotted

Google is now testing a Sticky Gmail Ads on Mobile! Spotted by Thomas Eccel...

Automated bidding is simplified

Microsoft Advertising has simplified its automated bidding globally. tCPA and tROAS are...

Google Ads Then vs Now

Google Ads has changed more in the last 3 years than in the previous 10. Back then it was...

How people see ChatGPT in 2026

Most people use ChatGPT to get quick answers. Ask a question → get a response → move on...

Most marketing dashboards look impressive

ROAS is high. Traffic is growing. Engagement is exploding. But the business is still not...

How ChatGPT Ads perform against Meta and Google Ads

Early results (from 5 businesses also using Google & Meta ads) suggest ChatGPT ads...

How people see Marketing metrics in 2026

Everyone talks about CPA and ROAS. But very few teams talk about profit. In 2026, smart...