Brais Calvo Vázquez discovered that Google is introducing 2 new lead reports!
Lead acquisition report, focuses on how leads are acquired.
Lead disqualification and loss report, Tracks disqualified or unconverted leads based on events like disqualify_lead and close_unconvert_lead.
These reports use GA4’s recommended lead events and include new metrics:
New leads: Unique users who triggered the generate_lead event.
Qualified leads: Unique users with the qualify_lead event.
Converted leads: Unique users with the close_convert_lead event.
Important: These metrics are not yet available in GA4’s data API or in explorations (scans)
