Google Ads News
Demand Gen experiment
Thomas Eccel discovered that you can now a/b test demand gen images and videos!
🚨 BREAKING: Google Ads are coming to AI Mode 🚨
A leaked internal doc shows Google is preparing to roll out ads directly inside its AI-powered search experience with a major push ahead of Q4.This is not just a new placement.
It’s a full shift in how paid visibility works.Unlike classic keyword search, AI Mode ads will be selected based on full conversation context not just the user’s initial query.
If your brand is running Performance Max or AI Max for Search, you’re eligible to appear in these new placements.
Found by: Glenn Gabe, Ad Age & Barry Schwartz
Update Pmax
Hana Kobzová discovered that Google is asking advertisers to update brand guidelines in Pmax!
New optimisation Demand Gen
Starting September 4, 2025, Google Ads will automatically apply a new asset optimization to all Demand Gen single-image ads.
This feature generates adaptive layouts using your existing images and headlines to fit more formats and aspect ratios.
The update applies to both new and existing image ads by default.
You can opt out of individual ads before the deadline. After 4 September, optimised image ads will begin serving enhanced visuals automatically.
New GMC option
Since when can you show Google Merchant Center promotions to specific audiences only?You can now.GMC promotions those special offer banners like “10% off” or “Free shipping” have traditionally been shown broadly to all users.
But now, Google has quietly introduced the ability to limit promotions to specific audience segments. Found by Felix Mayo.
Sitelinks now influence Ad Strength in Performance Max campaigns
Google has started factoring sitelinks into its evaluation of asset group diversity, alongside headlines, descriptions, and creatives.
This means asset groups without sitelinks may be rated lower (e.g. “Good” instead of “Excellent”). While Ad Strength isn’t a direct performance factor, it’s a key diagnostic signal. Found by Hana Kobzová & VojtÄ›ch Audy.
Update Content Google
In September 2025, Google will update the Political content policy to include the following regional restriction for the European Union (EU).
Enhanced conversion update
Thomas Eccel discovered that Google Ads has expanded the Enhanced Conversion Impact Report with new columns, including Match Rate, giving advertisers deeper visibility into how enhanced conversions drive performance.
The report now segments uplift by campaign type (currently Search and YouTube) and conversion action, making it easier to see where improvements come from.
0.01 gone…
Adding a 0.01 suggested value to new customers is not available anymore 🥲 found by Nikki Kuhlman
Performance Max targeting just got an upgrade in the Google Ads API (August 4, 2025)
Three long-awaited features are now live for Performance Max in the Google Ads API:
– Device targeting at campaign level,
– Negative keyword lists,
– Age range exclusions.
These give you more control over reach, relevance, and audience filtering. Available now in all supported API versions.
Google has introduced a new “Adaptive Layouts” feature for Demand Gen Image Ads.
This opt-in asset optimization automatically adjusts your image creatives to fit different ad placements, styles, and aspect ratios.
What it does:
– Automatically adapts layouts, text placement, and aspect ratios
– Crops or expands images to improve fit and engagement
– Adds text overlays to image creatives- Optimizes creatives per ad channel
Source: Thomas Eccel
GMC Change
Arpan Banerjee discovered that Google merchant support now gives option to select the specific Merchant account, seems the layout & form got a slight update.
Release API V21
Google has released the API v21! The list with features is pretty long and can be found here.
New Beta: Run Demand Gen Ads on Google Maps (Maps-Only Mode)
Google Ads is testing a new Demand Gen beta that allows advertisers to target Google Maps exclusively a big change from Performance Max, which doesn’t let you control Maps spend directly.
Key details:
– You can now set Demand Gen channel targeting to Maps only
– Currently limited to promoted pins (not the full Map Pack… yet)
– Gives local advertisers more control over visibility on Maps
This update was found by Lexi Hobbs.
Looker Studio Updates – August 7, 2025
Looker Connector Enhancements
– Calculated field functions are now fully supported in the Looker connector.
– Conditional Formatting in Query Result Chips
– You can now apply background and text color formatting based on conditions in query result chips.
Waterfall Chart Data Label Improvements
– Customize label positioning and contrast levels for clearer waterfall chart data display. New Search Ads 360 Connector Enhancements
– Now supports custom columns and custom dimensions
– You can include saved SA360 custom fields in reports and join them with other data in tables and charts.
Vehicle Ads
Vehicle ads are now available to advertisers in France and the Netherlands!