I came across this Visual Capitalist chart, and it puts things in perspective.
ChatGPT is growing fast.
But when it comes to global search behavior, Google remains in a league of its own.
So what does this mean for marketers, advertisers, and AI users?
Let’s break it down.
Google is still the default
For now, most people still go to Google to:
– Find websites
– Check reviews or news
– Compare options
It’s a habit.
And for advertisers, it’s where most of the action still happens.
ChatGPT is something else entirely
ChatGPT queries aren’t really “searches.”
They’re tasks: write this, explain that, summarize this, brainstorm ideas.
The intent is deeper, the output more complete. But it’s not built for:
– Real-time info
– Price comparisons
– Browsing options
So while it’s powerful, it doesn’t replace Google yet.
But here’s the shift no one’s talking about:
People are starting to expect answers, not just links.
That changes everything.
We’re moving from:
“Where can I find the answer?”
to
“Just give me the answer.”
And that shift is where Google’s AI Overviews and ChatGPT’s Browse feature start to overlap.
What this means for us (marketers, PPCs, SEOs):
– Your content has to perform in both ecosystems: Google and AI interfaces.
– Search intent is changing. Not every query ends with a click.
– AI assistants will shape how people ask, search, and act.
Link to article: https://lnkd.in/eaYVVPKF
