SEA

Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I still see: People treat it as a “technical upgrade”… Instead of a business advantage. Because server-side isn’t just about accuracy. It’s about control. Winning with […]

Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇 🔹 All Conversions (by click time) Counts conversions on the day the ad was clickedTells you when interest happenedNot when results happened 🔸 All Conversions (by conversion time) Counts conversions on the

Arpan Banerjee discovered that Google updated the Google Ads Terms of service!

Sachin Patel discovered that Google is showing publisher reviews below certain Search Ads.

The forecast is that Meta will take over Google Ads revenue soon 👀

Google Ads News Merchant API Merchant API migration reminder from VIVEK GUPTA! Expanded attributes Vojtěch Audy & Hana Kobzová discovered that Merchant Center has expanded attribute rules to automatically find products! Data Retention Policy From Tuesday, Google Ads will implement the new data retention policy! 1st order price Sachin Patel & Barry Schwartz discovered that

Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality Performance is declining not because tracking is broken, but because data quality has changed. What’s happening: • iOS & privacy updates limit tracking visibility• Browsers shorten cookie lifespans• Ad blockers reduce client-side signals Result: Signal loss

Google just launched the May 2026 core update

What used to be a highly manual, keyword-driven system is now increasingly automated and AI-powered. Old Google Ads Build detailed account structuresCreate tightly themed ad groupsManage exact, phrase, and broad match manuallyWrite multiple ads per ad groupSet bids by handAnalyse keyword-level dataMake optimisations manuallyMaintain full control over every setting New Google Ads Simpler campaign structuresLess

Arpan Banerjee discovered that brand names are now showing up in YouTube product Ads!