SEA

Google’s AI Overviews aren’t killing clicks, they’re reshaping where they go. New data (5.47M queries, 2.43B impressions) shows: • CTR dropped hard in 2025… but is now rebounding (+85% since Dec)• Searches WITHOUT AI Overviews are becoming more valuable (CTR up to 3.8%)• If you’re cited in an AI Overview → you win• If you’re […]

Facebook Ads vs. Google Ads: View-Through Conversions Simplified Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.” Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube). Here’s the deal: Facebook Ads: Tracks VTAs. Super generous. Even modeled

YouTube has earned its sixth consecutive Media Rating Council brand safety accreditation, now expanded to include YouTube Shorts. This makes YouTube the first platform to receive MRC brand safety accreditation for short-form video. The certification covers YouTube’s three inventory suitability tiers Maximum, Moderate, and Limited Mode giving advertisers more control over where their campaigns appear

I made a simple infographic for the ChatGPT Product Feed Schema. If you want your products to show up correctly in ChatGPT search or checkout, your feed needs to be clean. That means: – required fields are filled in– prices and availability are up to date– product images are correct– seller and return info is

OpenAI is adding product feeds to its ads manager, moving the feature over from ChatGPT’s now-defunct instant checkout system. The feeds were originally used to provide accurate product data, pricing, and checkout eligibility. With checkout shut down and merchant adoption limited, OpenAI is now repurposing them for ads. The ads manager is starting to look

Google Tag Gateway for advertisers is now available via the Google Cloud platform.

Turn it on → Let AI optimize → Results improve “It’s basically autopilot for ads.” But here’s what AI Max actually looks like in 2026: It starts with strategy. Clear goals. Strong creative.Clean data.Proper tracking. Then comes guidance. With AI Brief, you’re defining: – What your ads should (and shouldn’t) say– Which searches to prioritize

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less

Keyword Insertion automatically updates your ad text with the keyword that triggered your ad, helping your message match what people are searching for. Example Headline: Buy {KeyWord:Chocolate} If someone searches for: Dark Chocolate → Buy Dark ChocolateSugar Free Chocolate → Buy Sugar Free ChocolateGourmet Chocolate Truffles → Buy Chocolate (fallback text if the keyword is

Keywords determine when your ads can appear based on what people search for. Match types control how closely a search must match your keyword. Broad Match Keyword: low carb diet plan Shows ads for related searches like: carb free foodslow carb dietshow to cut carbs Best for: Maximum reach and discovering new search terms. Phrase