SEA
Meta is rolling out paid “Plus” subscriptions for WhatsApp, Instagram and Facebook, charging separately for each app: $2.99/month for WhatsApp Plus and $3.99/month each for Instagram Plus and Facebook Plus. The paid versions are positioned as premium feature tiers, not a full paywall for the basic apps. Meta is also testing more subscriptions for businesses, […]
Meta Adds Paid Plus Tiers Read More »
After years of testing campaigns, fixing wasted spend, improving tracking, and learning what actually drives results, I put together 26 lessons that matter most in Google Ads. A few big ones: • A weak offer cannot be saved by better targeting• Clean conversion tracking comes before scaling• Profit matters more than traffic volume• Broad match
26 Google Ads lessons I learned the hard way Read More »
Thrifting is no longer just about luck Google wants to make it smarter, faster, and easier to score the perfect second-hand find. The article shares 5 tips for using Google Search tools to level up thrift and vintage shopping: 1. Plan your thrift adventure with AI Mode AI Mode can help you map out a
5 ways Google Search can level up your thrift and vintage shopping Read More »
Its new Ads help documentation highlights the Invalid Activity Credit Report, a tool that shows how much spend has been credited back for invalid clicks and interactions across Search and Performance Max campaigns. The report breaks down: • Credited clicks• Credited interactions• Credited spend• Campaign-level impact• Adjusted performance metrics after credits are applied This matters
Google Ads More Transparency for Invalid Traffic Refunds Read More »
Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, especially for advertisers promoting products or services linked to sensitive interest categories. The update does not introduce new restrictions. Instead, it gives advertisers more guidance on when audience targeting may limit campaign delivery or reach.
Google Clarifies Demand Gen Targeting Rules Read More »
Structured Data Files v10 is now generally available in Display & Video 360 for both downloads and uploads. Key updates include support for CTV targeting in Line Item files, regional location list targeting in Ad Group files, new and updated Audio Content Type Targeting options, and the removal of deprecated Campaign, Insertion Order, and certain
DV360 Structured Data Files v10 Is Live Read More »
Arpan Banerjee discovered that because of the Shopify issue, Merchant Center flagged a lot of product pages as unavailable. Make sure to check these!
Shopify Issue Triggers Merchant Center Warnings Read More »
No waiting for a trial link. No gated download. Just free paid media planning tools, live here: https://eleniq.com/tools Use them to sense-check forecasts, budget shifts, marginal ROAS, creative fatigue, CAC, break-even ROAS, media plans, and more. Built for performance marketers who want to make sharper planning decisions before budget is committed. Free to use. No
No “comment for access” Read More »
Most people think Google Ads is about pushing buttons. It’s not. The best Google Ads specialists master 7 core skills: StrategyKeyword & audience targetingAd copywritingLanding page optimizationBidding & measurementTesting & optimizationScaling profitably Google Ads rewards marketers who understand the full system not just the platform. If you can: Match keywords to intentWrite compelling adsBuild high-converting
7 skills to master Google Ads Read More »
After years of rising costs, Google Ads just delivered some good news. According to the 2026 Google Ads Benchmarks report, the average cost per lead (CPL) dropped for the first time in five years. Key benchmarks for 2026: • Average CTR: 6.64%• Average CPC: $5.42• Average Conversion Rate: 8.18%• Average CPL: $66.69What stands out:• Conversion
Good Google Ads news! Read More »