SEA

Google is updating its Local Services Ads policies on July 6, 2026. The policies will be renamed “Local Services Ads requirements.” The update mainly refreshes wording, improves readability, removes outdated rules, and aligns the requirements with the newer Google Guarantee badge system.

A new text ad format in Google AI Mode has been spotted on desktop. The format includes a website logo, Headline 1, Headline 2, and description, appearing directly in search results. This could signal a shift in how ads are displayed within AI Mode. Spotted by Sachin Patel & Hana Kobzová.

Google Ads has launched Campaign Guidance for Experiments, helping advertisers run better tests with an Experiment Power score: low, medium, or high. It predicts the chance of reaching statistically significant results and gives recommendations to improve setup. Supports Performance Max and Search campaigns. Credit: Hana Kobzová.

A reported SpaceX IPO filing suggests Google has committed nearly $920M per month to rent AI compute capacity from SpaceX, including around 110,000 NVIDIA GPUs from late 2026 through mid-2029. That would put the deal at roughly $29B over the full term. Why does this matter? Google already builds its own TPUs. Alphabet is also

Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇 🔹 All Conversions (by click time) Counts conversions on the day the ad was clickedTells you when interest happenedNot when results happened 🔸 All Conversions (by conversion time) Counts conversions on the

Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I still see: People treat it as a “technical upgrade”… Instead of a business advantage. Because server-side isn’t just about accuracy. It’s about control. Winning with

Make Your Ads More Relevant with Keyword Insertion in Google Ads Keyword Insertion automatically updates your ad text with the keyword that triggered your ad, helping your message match what people are searching for. Example Headline: Buy {KeyWord:Chocolate} If someone searches for: Dark Chocolate → Buy Dark ChocolateSugar Free Chocolate → Buy Sugar Free ChocolateGourmet

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less

I made a simple infographic for the ChatGPT Product Feed Schema. If you want your products to show up correctly in ChatGPT search or checkout, your feed needs to be clean. That means: – required fields are filled in– prices and availability are up to date– product images are correct– seller and return info is

And Big Tech is looking for cash. Alphabet is reportedly expanding a massive stock sale to nearly $85 billion.Meta is turning AI agents into a paid business product across WhatsApp, Messenger, and Instagram. Why? Because the AI race is no longer just about building the best model. It is about funding the infrastructure behind it.