SEA

Thomas Eccel spotted that the Business name and Logo is out of beta. This means that it is easier to get access!

Stephanie Balaconis found this update where Google updated how they tell you if you’ve excluded keywords. In this update, Google tells users that a keyword is Added/Excluded which is really confusing. Because the keyword was only added as a negative keyword…

Search impression share is not coming to PMax!

The merchant center problems are resolved!

Bob Meijer found a new suggestion in his Merchant Center account where Google wants to connect the Merchant to PayPal. Paypal is used for free listings and for Buy On Google. Could it be that Buy on Google is coming to Europe?

Some findings from the paid search section in the report: – PMax nearly matches standard Shopping campaigns– Performance Max hasn’t reversed Google Shopping spend– Weaker Google search ad AOV growth– CPC growth slows for the seventh quarter in a row

Microsoft released the following six updates in April: – collab with Roku– asset Library accommodates video assets– smart campaigns will have access to code-free conversion goal setup– change history for campaign-level conversions– English support for Shopping Campaigns in 52 new markets– postponement of eCPC on the Microsoft Audience Network

Thomas Eccel found this new menu option in the MCC of Google Ads!

This time the background are a bit more colourful(source).

As Google announced earlier it’s not possible to create similar audiences anymore. On August 1 these audiences will be removed.