SEA

Google will add malicious software to the list of egregious policies.

Do you want to run ad campaigns based on real-time events like weather or sports results? You can now use the If This Then rule that is made available on Github. For more information check: https://lnkd.in/eQQfpdrj

Thomas Eccel found out that CPV metrics now show more decimals!

A week ago Google announced that they are launching new testing features on ad inspector across all platforms for AdMob and Ad Manager publishers.

Microsoft Ads announced the code-free conversion tracking setup that is powered by Microsoft Clarity in their March roundup. Now they go a step further because they recommend this tag.

Dario Zannoni found new documentation about what looks to be a new feature called Campaign level Headlines and Descriptions. Help page with details:https://lnkd.in/gCqTFM7i

Gad parameter This week I saw the &gad=1 parameter for the first time in a URL when I clicked on an Ad. Google also changed the information on their page about gad. New Ad features YouTube Shorts Big update! Google is expanding Shorts into Video reach campaigns and they are adding In-feed video ads to Video

Last week I posted about a new Gmail ad format & placement. Now a lot of people are complaining about this new placement. Besides the placement people are also seeing a lot more ads in Gmail.

Mike Ryan pulled data from over 500 accounts using PMax with Smarter Ecommerce. He researched how many Pmax campaigns an account used and compared the data year over year. For more information check his post: https://lnkd.in/ggFkjfrx

Tiago Goncalves found out that Google has refreshed the design of the promotions tab in Merchant Center!