SEA

Google is now letting advertisers know if an article is written for Merchant Center Classic or Merchant Center Next.

Are you running b2b lead campaigns with demo requests? Then make sure that the company is following up on the demo requests!

Campaign criterion simulations are being removed in the Google Ads API.

Google just announced that they have updated the shopping and free listing policy. In addition, they also launched more information about YouTube and Discovery Ads requirements.

Starting June 29 Microsoft Ads is going to collect more data through its Universal Event Tracking Tag. This data will be showed on the UET Insights dashboard. The new data signals will be: – Page latencies– Click and scroll interactions– Purchase cart details– Cart abandonment details– Browser-based signals– JavaScript errors.

In this new screenshot from the brand restriction feature. We see that you can switch to broad-match keywords for your whole campaign!

Youtube is discontinuing Stories as of June 26, 2023. Instead of Stories YouTube is shifting its focus to YouTube Shorts and community posts. YouTube also announced that more features for Shorts and community posts are on the way!

Below you find all the news from week 21 Ads in Generative Search This is how Ads will look in the new version of Google Search. GTAG Merchant Center Tony Zara found out that Google has launched a new GTAG conversion tracker for Merchant Center for the Free Listings. Improved search terms are live Christian Lemke,

Google made this interesting video action funnel for advertisers so that they better understand the Video conversion funnel and ensure that advertisers are considering engagement metrics. For more information check: https://lnkd.in/eXwZhwJz

Google is pushing advertisers from conversion video campaigns to add assets.