SEA

Asset optimization is an important aspect of campaign management, especially in AI campaigns like Performance Max. Sergey Gordeev from Google shared this interesting picture with the labels that assets can get and what those labels mean. He suggested that you optimize your creatives after 2-4 weeks. You can do this by removing low-performing assets and by […]

Vehicle ads are now eligible to show for both new and used cars in the state of Virginia. Vehicle ads are a focused lower funnel ad format, which allows auto advertisers to promote their entire inventory of vehicles on Google

The problems in Google Ads are resolved.

Google is investigating an Ads issue where users don’t have access to the most recent data.

Google has announced an update for Ads Platform policies and Google Publisher Policies with this vague email.

Google Ads is giving advertisers two pop-ups the book an appointment with Google for the upgrade to GA4. This one is already on for a few weeks but now Google is also showing users that they can switch to the new menu!

Louis Riat-Bonello – Google Ads Expert saw this pop-up for the first time in his account for a US client. I think I already saw this one a few times but I’m not sure. In this pop-up Google is pushing advertisers to schedule a call with an Ads Expert.

New Merchant Center Destination Emmanuel Flossie identified a new destination feature within the Google Merchant Center called Cloud Retail. GA4 supports custom channel groups Since the beginning of this month, GA4’s data API supports custom channel groups(source). Collected traffic source data at the event level Since last week users can access collected traffic source data at the

Microsoft is going to change the name of some platforms: – PromoteIQ will become Microsoft Retail Media.– Xandr Solutions will become Microsoft Monetize, Microsoft Invest, and Microsoft Curate. Microsoft also hinted that advertisers might see AI brought into: – Automate campaign asset creation at scale– Campaign management efficiencies– Support a more extensive set of advertising

Konstantinos Papadopoulos shared this Comprehensive Guide with: – all the corresponding metrics to use, by marketing objective– tools you can use to monitor those metrics– with explanations of what they measure exactly