SEA

Google Ads has a serving and spending bug that is impacting advertisers. Google is aware of and is working on this bug. If you want to stay up to date check:https://lnkd.in/eRJqEZz6

Barry Schwartz found out that On October 31, 2023 Google will update its policies for ads that offer rewards to allow indirect or non-monetary items to be offered as rewards. Some examples from Amit Saha are loyalty rewards/points, product free shipping, product or service free trial, game character extra life, and game character skin. For more information read the message

A month ago Arpan Banerjee sent me this new tool where Google automatically adds products in Merchant Center. Denie Geertzen just tagged me in the latest post from Martijn Beumerwhere he tells more about this feature.  One of the interesting things is that Martijn sees a gradual expansion of this feature across more and more Producthero Merchant Centers. So

Below you find the Pmax changes from 2023. Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. September: – Asset Group Reporting– URL Rules– Performance Planner– Suggested headlines– Search themes explanation August: – New Pmax audience signal– Upgrade vehicle Ads to PMax– Exclude

Google has officially announced that the Demand Gen campaign is out of beta. That means that from today on the rollout will start for all advertisers. Existing Discovery campaigns will be migrated to Demand Gen campaigns in early 2024. Some features of Demand Gen:  – DDA– bid strategies max clicks, conversions, or conversion value– more

Tiago Goncalves just shared this picture with me where Google is recommending URL Expansions as a must-have for Pmax!

Florin Caroli just shared this recommendation with me. Now I have seen this recommendation before but for some this maybe new.  Now Google is pushing to download the Google Ads mobile App, but with this App, you have fewer options than with your computer… I myself have the App on my phone and I have the

Does your clients wants a lot of calls? Try the Call Ads Format from Google!  Sometimes this format is forgotten and you don’t hear a lot about it, but Geert Groot reminded me about this format a few posts ago!

Thomas Eccel found out that Google is now showing a pop-up for the upgrade from Discovery Ads to Demand Gen Ads.

What are the Biggest Google Ads changes from the beginning of 2023 until now? You read them below: – Sunset Google Optimize & Google Analytics– Pmax experiments rollout– Shopping Ads for hotels and Pmax for hotels– High-Value Optimization for NCA in PMax– You can not use Content targeting anymore in video campaigns– Campaign-level brand exclusions