SEA

Sophie Logan found out that Google is introducing new Google Ads certificates! This is for selected partners.

Google has announced V15 of the Google Ads API. For all the changes check: https://lnkd.in/eCPxrXyb

Tiago Goncalves shared this interesting picture with me that shows which insights are available for Pmax.

Google gave 3 ways merchants can use AI this holiday shopping season! 1: AI tools like virtual try-on for apparel and 3D asset creation2: Get predictive insights with for example the Merchant Center dashboard3: Product Studio(coming to Merchant Center Next and the Google & YouTube app on Shopify in the coming weeks)! For more information, please refer to

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos!

Thomas Eccel found out that you can now use the performance planner for Demand Gen! 

All the platforms are now looking to test with paid subscriptions with ad free experience but YouTube has already done this for a long time.

Yesterday I finally reached the milestone of 30,000 followers I’m very thankful for all the positive feedback and for everybody who follows me! If you want to back-me you can tip me on https://lnkd.in/gMj9itvy or become a monthly subscriber.  In return for a subscription, I will send you every month an overview of all the news around

Tiago Goncalves found out that one of his clients Discovery campaigns was upgraded to demand gen!  Keep in mind that this was for a client that had asked for an upgrade.  So for those account you will see faster upgrades(October > January). For other accounts you wil see upgrades from January till March!

Okay, so I did not want to make the title too much clickbaity so I said CAN cost you money. Google has some settings and suggestions that you really need to think about when you make a campaign: – pre-selection of the display and search network– give direct budget advice in the campaign ( can