SEA

Always check if Broad Match is performing. Not sure? Make an experiment to see the difference.

Kristian Maltzahn found out that the Shorts Placement is live in some accounts. Note these are his accounts it could be that you don’t have access yet. You can find this ad format at Video -> Efficient reach.

Black Friday online sales reached $9.8 billion, marking a 7.5% increase from the previous year, with mobile devices accounting for over half of these sales. Popular purchases included electronics, smartwatches, and gaming consoles. Mobile purchases were up by 10.4% compared to the previous year. Physical retail stores experienced a 2.1% increase in shopper traffic. Global

Google has added the status of a campaign a few weeks ago. Already had some clients asking why a campaign was limited…

Below you find all the Google Ads news from week 47. DDA Demand Gen: https://lnkd.in/eNdwJdyFChange History Page: https://lnkd.in/ekmyTUhzPremier reach & Reservations: https://lnkd.in/ed8kh6RpStore Sales Direct not Supported: https://lnkd.in/eYpQHVMdLocation Asset requirements:https://lnkd.in/eMvTc-3qShorts only placements: https://lnkd.in/eCKJJBFnGA4 import site metrics: https://lnkd.in/ehBUkrPiSeasonality Adjustments App Campaigns: https://lnkd.in/eRHgMzuSDynamic business names and logos: https://lnkd.in/e38CyZJTGA4 Sampling: https://lnkd.in/etyR5N4sForecast Video View Campaigns: https://lnkd.in/e3_2NBEiAutomatically created assets on by

DDA Demand Gen Thomas Eccel found out that Demand Gen campaigns now are supported in attribution reports and DDA. Change History page Nayan Prakash, Navah Hopkins, and Meriem Nacer found out that Google has redesigned the change history! Premier reach & Reservations Mihai Ciurea found out that you can now choose Reservations and Premier Reach.

Rudolph Dekker has shared that Hotel Ads Targeting is now live in Performance Max for travel goals. Keep in mind that it’s not live for everybody and you need to have a hotel center connection. For Agencies Google is working on creating a higher property limit. The property limit is now 100 properties per campaign.

Thomas Eccel found this double status. Looks like Google is testing this new status. Change your bid strategy and raise your budget 😉.

Emir Bayutmuş found out that you can now use audience signals for app campaigns!

Google is now globally rolling out views campaigns.