SEA

Google is planning to restructure its ads division! For more information, please refer to this link!

Barry Schwartz found this crazy Ad with a very long description. Looks like a bug. Can’t imagine that they would test this.

I already posted about this a week ago but now Anthony Higman found the headline test in Google Ads. In this test Google puts headlines in the description. I myself also saw this test a few days ago live. Curious about the combination that these test can make. Just another way we can lose control.

Google wants that upper funnel traffic, don’t believe me? Have a look at those changes: – introducement of Pmax that can be spent in the upper funnel– introducement of Demand Gen– Shorts only placement– new video campaign type video views– new video campaign type video reach– more focus on stopping ad blockers– new ad formats

In February 2024, Google will update its UK Financial Services Verification policy to require that FCA-registered firms.

Brenden Delarua discovered that Product Studio is now live in his Merchant Center. Product Studio was announced a few months ago but it looks like more users are now seeing Product Studio in GMC. With Product Studio you can use generative AI to update your product images.

Saad Ali Khan found out that Google is again testing with an advertiser verified label!

To make more YouTube Ads products available for self-service buying. Google has launched an easier way to buy reservation media in Google Ads. This launch includes self-service setup for:– YouTube Select Lineups– YouTube Select Shorts Lineups– YouTube TV Lineups– Cost-Per-Impression Masthead– Standard Run of YouTube reservation To get started with Reservation in Google Ads, contact your Google account

Jordan Corns found this suggestion for his Ad, I have not seen this pop-up before. Somebody else?

Arpan Banerjee found this advertiser that is using Google Ads for his Facebook profile. Interesting use case.