SEA

Google has laid off hundreds of employees from the advertising sales team. For more information, please refer to this link!

If you don’t have this function on Google will now show this setting in the set-up of a conversion.

In my experience Google Ads does not always work. Tomasz Abbott-Wieczorek also said it already earlier in hist post today. That’s why I have given my honest advice to some companies about their chance. Sometimes I will say that it’s more a test if we begin with advertising. Or I will tell them that they

My man James Dixon just got the chance to remove the auto generated video for PMax with the document below. Only after a lot of back and forth emails… but still! If you want to remove it. Contact your rep.

Arpan Banerjee just sent me this message that Google is going to held a masterclass for PMax. For more information read: https://lnkd.in/eJEdgG4S

Don’t forget that consent mode still has thresholds! Also in the beginning you can only find the status Consent mode is implemented. For the Consent mode is implemented and modelling is active status. This will first be accompanied by uplift data per domain country for 4 weeks after the modelling start date. For the uplift:

Interesting case about Youtube Shorts. For more information read(paid article): https://lnkd.in/eaiqP5HQ

Google Ads news week 2 – sponsored by ProfitMetrics.io I’ve included below all the Google Ads news from week 2: Automated migration of Merchant Center: https://lnkd.in/edx_umYbYouTube call to action button test: https://lnkd.in/e7rrwDnyNew PMax feature that removes assets: https://lnkd.in/ev_5YYQfGA4 table & bar chart update: https://lnkd.in/e–n9gJWNew open source tool Google: https://lnkd.in/ebi2i4hFWebsites can ask for later phase-out third-party

Automated migration of Merchant Center Brice Josselin 🏄♂️ & Yoann FERRAND found out that the automated migration of Merchant Center started on January 11, 2024. Ad testing button Thomas Eccel found out that Google is testing with a button that is more to the right! New PMax feature Chris Borg & Matt Bowen found this

Google has released that over 60M daily active users globally across Search, YouTube, and Discover are using My Ad Center. That’s an 1100% surge since launching last fall. 830M users are engaged every month and have adjusted their preferences over 330M times! For more information about the My Ad Center check: https://goo.gle/48xei29