SEA

On Wednesday Google announced the deprecating of cross-device conversion metric values in the bid manager API.

Anthony Higman found out that Google has added a new feature called Image Upscaling Enhancements. With this feature, you can automatically enhance your photos and scale them so that you meet the minimum size requirements for serving. For now, it is only available for Performance Max and Responsive Display Ads. For more information go to:

Tools like Google Lens make image search more important and keywords less important. If these tools gain traction you should make sure to have good pictures. Over the last year, we already have seen Google invest a lot in better image search. Definitely something to keep an eye on.

Matinique Roelse found out that Google changed the maximum days of an experiment to 84 days in his account.

Miles McNair already posted about how they help members of The PPC Hub build meaningful relationships with Fika. That post reminded me that I had two separate PPC meetings this week with Mike Ryan and Floris van Vleuten. Now you might think that I have spoken to a lot of connections that react on my

Patrick Gehn found out that you can now see under the diagnose tab why you are eligible for store visits or not.

Google has released a new article on consent mode v2. This article does not really tell anything new. If you have not read any article about it check this one for sure. For more information, please refer to this link!

Matinique Roelse just received this mail from Google about Consent mode v2! In the title they still talked about March so that date is still on.

Now I saw this mistake at an account a few weeks ago. They were measuring contains thank-you as a conversion. The problem… The company had multiple thank-you pages for example: thank-you-job-applicant and thank-you-malfunction. Now we only wanted to measure thank-you-quote-request. So I made some changes of course. This is also one of the reasons why

Want to take control back in PMax? Start implementing negative keywords and if you have a automatically created video make sure they remove it! Information on negative keywords: https://lnkd.in/env4auz8 Information on excluding video: https://lnkd.in/eXhdYCNb