SEA

After years of legal battles, Epic Games has won a major court victory against Apple. A U.S. judge ruled that Apple violated a 2021 injunction by imposing a 27% commission on purchases made outside its App Store and by creating barriers for developers linking to external payment options. The court found these practices anticompetitive and […]

Barry Schwartz discovered that Google is testing with favicons in shopping!

Microsoft (MSFT) reported strong Q3 results, beating Wall Street expectations on both revenue and earnings, driven by robust cloud performance. The company posted: Earnings per share (EPS): $3.46 (vs. $3.21 expected) Revenue: $70 billion (vs. $68.4 billion expected), up from $61.8 billion a year ago Commercial cloud revenue: $42.4 billion (vs. $42.2 billion expected), up

Google is rolling out channel-level reporting, full search terms data, and richer asset metrics in Performance Max. Giving advertisers deeper insights into where and how their campaigns perform across Search, YouTube, Display, Gmail, and more. Updates: – New Channel performance page with visual insights and breakdowns by format (e.g., Shopping ads, video)– Search terms reporting

Google Ads now offers automatic video generation for Demand Gen campaigns. On the Review page, advertisers are prompted to add videos to boost reach, with suggested video thumbnails, estimated impressions, and performance metrics. If no video is uploaded, Google can auto-generate videos in horizontal, vertical, and square formats. This feature was first spotted by Hana

Google announced new features for the Display & Video 360 API, including: – Support for Commerce Grid and Spotify exchanges.– Ability to retrieve excluded content theme targeting.– New ruleset settings for rule-based custom bidding (for select partners). A fix for an issue where advertisers.list requests ignored the orderBy parameter. Make sure to update your client

Sachin Patel & Barry Schwartz discovered this new Google Shopping test!

Research from the Ehrenberg-Bass Institute confirms that cutting advertising during a crisis severely harms brand performance. Their study shows that brands that stop advertising not only lose short-term sales but also suffer long-term damage to brand growth. This was demonstrated during the pandemic: Procter & Gamble maintained and even increased its ad spend, resulting in

In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations. This decision followed significant cuts during the COVID-19 pandemic, when the company reduced its total marketing spend by 58% in 2020 yet maintained 95% of