Big update shared by Thomas Eccel & Daniel Nunez Rodriguez. If Meta can get a 22% average increase in attributed conversions this can really change your media spend. Keep an eye on this change if you spend on Meta also.
Change your media spend Read More »
Brent Neale found out that the image editing tool is now live in his Ads account!
Edit image tool is now live! Read More »
IAS expands brand safety and suitability measurement for Youtube to include Pmax and Demand Gen.
IAS expands brand safety and suitability measurement Read More »
You can now manage your addresses in your Google Account With this change, you can use addresses in your Google Account to autofill address forms, saving you time as you only need to enter an address once:) More conversions for us:)
Manage your addresses in your Google Account Read More »
Emmanuel Flossie found out that in May. Google will enable online pharmacies in Belgium to promote the sale of approved non-prescription (over-the-counter) drugs. In order to promote these offers, online pharmacies must be registered with the Federal Agency for Medicines and Health Products and certified by Google. For more information read: https://lnkd.in/eBaj74N7
Google Enables OTC Drug Sales in Belgium Read More »
Summary of the EMEA product KickOff H1Durable Measurement solutions: Media effectiveness: Search & Performance: Growth: Online to offline solution Travel updates: Overall updates in panel talk: Apps team: Demand Gen: YouTube:
EMEA Product Kickoff H1 2024 Read More »
Google introduced new advertising tools and updates aimed at mobile app developers during the Games 2024 Developer Summit. These include AI asset suggestions, real-time bidding buyers, an upgraded mediation toolkit, improved A/B testing, immersive in-game ads, and geo-based controlled experiments. These updates are designed to enhance creativity, diversify revenue streams, and facilitate data-driven decision-making. The
Google introduced new advertising tools and updates! Read More »
Starting May 1, 2024, requests to retrieve, create, or run Full Path and Path Attribution reports through the Bid Manager API will return an error. Google deprecated both report types in February 2024. Google announced this deprecation last November. After deprecation, running a query using the ReportType FULL_PATH or PATH_ATTRIBUTION generates an empty report. Existing Query and Report resources of these types are still retrievable, and report files
Deprecation of Full Path and Path Attribution reports in Bid Manager API Read More »