GA4

Georgi Zayakov & Arpan Banerjee discovered that GA4 has added three new fields (batch_page_id, batch_ordering_id, batch_event_index) to the BigQuery Event export tables so you can replicate the browser’s collection order for events exported to BigQuery.

New parameters begin to appear in GA4 tables that are exported to Big Query. Related to attribution: • manual_source_platform• manual_creative_format• manual_marketing_tactic The following parameters are useful for identifying the order in which events are sent when sent in clusters or batches:• batch_event_index• batch_page_id• batch_ordering_id Found by Brais Calvo Vázquez & Simo Ahava

Brais Calvo Vázquez found out that GA4 has the Conversion Differences report hidden but available on many properties. This report allows us to compare conversions exported to Google Ads and explains the discrepancies in counts between the two platforms. You can test this by adding the following to your property URL (it doesn’t work on

Arpan Banerjee just texted me that Google has officially added a new Tag Diagnostics tool to help you find and fix issues with your website’s tags so you can ensure your data collection is accurate. You can access the tool from the Google tag settings and on the landing page of Tag Manager when issues

Brais Calvo Vázquez just posted that Igor Souza and Pablo Urueña found these new recommended events. Maybe they read the post from Teun van Gemeren because he and Floris de Schrijver already advised this!

Isak Hedram found out that Looker studio is now showing a warning that this report uses UA data. In his case it was not UA data but the announcement is new.

As a Google Analytics 360 administrator, you can now include Google Marketing Platform (GMP) groups in recipient lists when you send reports by email via the ‘Schedule Email’ and ‘Send Email’ share options.

Julie Brade & 🛰️ Yoann FERRAND found out that Google has released the possibility to edit funnel reports in GA4!

I already posted that Google Analytics 4 now supports Custom event data import. With this feature, you can use a combination of standard fields and event-scoped custom dimensions to join and analyze imported event metadata with your existing Analytics data. Below you see a gif on how you can use this feature!