Author name: Adriaan

Here’s why most Meta accounts aren’t actually optimizing for profit ↓ “Performance” in Meta usually means revenue. But revenue ≠ profit. That disconnect is where growth stalls. This is the real Meta Ads problem, in sequence: Tracking misses conversions Browser restrictions and blockers create blind spots. Your algorithm optimizes on incomplete data. Algorithms optimize for […]

ChatGPT is beginning to roll out ads for users on Free and Go plans in Australia, New Zealand, and Canada. Plus, Pro, Business, Enterprise, and Education plans do not have ads.

If you’re still relying only on browser pixels in 2026… You’re probably losing conversions. Missing data = confused algorithms = wasted ad spend. Server-side tracking can fix that. Instead of depending on the user’s browser, you send clean, verified conversion data directly from your server to Google and Meta. ✅ Higher match rates✅ More accurate

You can’t run AI Max like a normal Search campaign. Here’s how Google’s AI Max workflow actually works ↓ AI Max is essentially a Performance Max-style upgrade for Search. But instead of optimising around keywords and ads, it optimises around intent, assets, and destinations. It’s built on four layers: Strategy & direction↳ Balance automation with

Streamlining content suitability default settings and inventory names starting in May 2026 Starting in May 2026, you’ll notice updated names for some inventory modes in your account settings. Google is changing the names, so the exclusions, definitions for each tier and standards for monetisation will remain the same. Maximum inventory (formerly ‘Expanded’)Moderate inventory (formerly ‘Standard’)Limited

Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I still see: People treat it as a “technical upgrade”… Instead of a business advantage. Because server-side isn’t just about accuracy. It’s about control. Winning with

Here’s how OpenAI’s ChatGPT ads setup actually works ↓ ChatGPT ads are essentially a contextual, in-chat placement model. But instead of optimising around audiences, cookies, or user profiles, it optimises around conversation context and intent. It’s built on four layers: Delivery & placement ↳ Ads appear as a single, clearly labelled “Sponsored” unit↳ Always placed

Anthony Higman discovered this Immersive Map View in Search Ads!

Anthony Higman discovered a new optimization feature that allows advertisers to optimize Search campaigns towards “Messages from your ads”.

I’ve been boxing for a few years, and it’s shaped more than just my fitness. – Discipline over motivation.– Staying calm under pressure.– Progress takes consistency. Simple lessons, but they carry over into everything I do.