Author name: Adriaan

Most people think remarketing works like this: Show ads → Remind users → Hope they come back But that’s not what actually drives results anymore. Welcome to Dynamic Remarketing 👇 Instead of showing generic ads… You show users exactly what they already showed interest in: – The product they viewed– The service they explored– The […]

Clocking in a record of 5 million impressions last 7 days. What I learned from it: LinkedIn seems to reward entairtainment more. Meme’s can go crazy viral for me. Niche topics and more narrow topics seem to work less at the moment. Now the bigger question for creators is. Is more reach better? And also

Most people think Google Ads is about pushing buttons. It’s not. The best Google Ads specialists master 7 core skills: StrategyKeyword & audience targetingAd copywritingLanding page optimizationBidding & measurementTesting & optimizationScaling profitably Google Ads rewards marketers who understand the full system not just the platform. If you can: Match keywords to intentWrite compelling adsBuild high-converting

Google Ads has changed more in the last 3 years than in the previous 15. What used to be a highly manual, keyword-driven system is now increasingly automated and AI-powered. Old Google Ads Build detailed account structuresCreate tightly themed ad groupsManage exact, phrase, and broad match manuallyWrite multiple ads per ad groupSet bids by handAnalyse

Facebook Ads vs. Google Ads: View-Through Conversions Simplified Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.” Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube). Here’s the deal: Facebook Ads: Tracks VTAs. Super generous. Even modeled

Most Google Ads accounts don’t fail because of one big mistake. They fail because of dozens of small ones that compound over time. Things like: weak conversion trackingbroad targetingignoring search termspoor landing pagesstale ad copyoptimizing for clicks instead of revenuemaking decisions without enough data At the same time, the accounts that consistently outperform usually do

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products➡️ Get clicks➡️ Make sales But the reality? It’s a full-stack performance system. Scaling Shopping today means mastering: ✅ Product Feed Optimisation — clean titles, attribute enrichment, keyword harvesting & diagnostics✅ Campaign Structure — full-funnel PMax + Standard setups, asset testing &

New security and compliance features for Data Studio Pro Google has introduced three new controls to help organizations strengthen data governance: • Customer-managed encryption keys (CMEK) for protecting Data Studio Pro assets • Customer-managed storage for file uploads and data extracts • Data residency to keep data within a selected geographical area These features give

Google Ads API Developer Assistant v3.0.0: https://lnkd.in/eYfQT4nhLooker Studio: https://lnkd.in/egYFFm5WFrance policy: https://lnkd.in/eEeNkYMSDV 360: https://lnkd.in/eqwJf_mRGoogle’s Mobile Ads Next-Gen SDK: https://lnkd.in/eePPqqP5DSA: https://lnkd.in/eisV_V_dGA4 update: https://lnkd.in/eqh2KRFZLimit ad serving: https://lnkd.in/ebAP7QzsAds glitch?: https://lnkd.in/eQrEbsyvGBP GA4 link: https://lnkd.in/emTBqPwqGood price: https://lnkd.in/ebn3BPUzLSA Ads: https://lnkd.in/eZAmGqqMWalmart: https://lnkd.in/eKq-rBTwSitelink test: https://lnkd.in/e42JH34sImage asset test: https://lnkd.in/eNUAS-c4Policy update: https://lnkd.in/eA5BY2drCard coursel: https://lnkd.in/eeHT5UgcNew metric: https://lnkd.in/e3ak3sFmNew background test: https://lnkd.in/eQbiXUHjGA4 Update: https://lnkd.in/eih_PRcHChatGPT ads expansion: https://lnkd.in/eQ9svSaXTop pages: https://lnkd.in/ewrBnTpTe-barometer:

Most Google Ads accounts don’t have a traffic problem. They have a structure-and-signal problem. What’s working right now: • Intent-driven keyword strategy (not “1 keyword = 1 ad group”)• Strong use of assets (formerly extensions) to boost CTR & Ad Rank• Smart bidding fueled by clean conversion data• Tight alignment between ads → keywords →