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Google has updated and reorganized the Destination requirements policy! For more information check: https://lnkd.in/erkbFSFy
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Spotted by Kasim Aslam the new conversion dashboard!
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There is a new Google Ads tool! On account level you can now add negative keywords. You can define up to 1,000 negative keywords to apply to all eligible campaigns.
Be careful with this tool because like I said this is on account level! For the negative keywords that only apply to Pmax you still need to contact Google.
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Google is testing a new trusted store badge in the paid results (source).
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In the latest tutorials from Google, they announced that in the future there will be more options for the Performance Max campaigns.
One of those new options that is coming will be that you can test Performance Max against other campaign types.
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Eugenia Aliksyuk noticed this new block on the managerial account level.