New Ad Loading Message

Google is testing a new loading animation for sponsored results on mobile Search.

During the test, users may see a message saying “Evaluating sponsored results” alongside Google and Gemini branding before the ads appear. At first glance, this made it look like Gemini might be involved in selecting or generating the sponsored results.

However, Google clarified that this is only a small experiment designed to show users that content is loading. The company specifically said Gemini is not being used to load sponsored results in Google Search.

Thanks for sharing Barry Schwartz.

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