Google just officially announced new Merchant Center attributes for 2026 but many were already quietly available earlier.
What’s new:
Handling Cutoff Time (product-level)
Set different shipping cutoff times per product, brand, or category instead of one global setting.
Minimum Order Value (product-level)
Previously account-wide only—now you can define minimum spend requirements per product.
Video Link Attribute
Add YouTube product videos directly to your feed. Enforcement (serving + quality checks) starts June 30, 2026, giving you time to prepare.
Why it matters:
Early adopters already have a competitive edge. This is a timing game those who implement now will benefit before stricter enforcement kicks in.
For more information check: https://lnkd.in/ep33XbKz
