Google Ads news
New conversion design
Muhammad S. discovered this new conversion action design!
The Email archive feature in Merchant Center will be discontinued after June 25, 2025. Going forward, all important messages and notifications will be available directly in Merchant Center Next, under the “Notifications” section.
Healthcare and Medicines Policy Update June 2025
Starting June 2025, Google Ads will update its Unapproved Substances policy to allow the promotion of melatonin products outside the U.S. and Canada, as long as they comply with local laws and regulations.
Violations of this updated policy won’t result in immediate account suspension; advertisers will receive a minimum 7-day warning before any suspension.
Conversion Environment Required for In-App Conversion Imports – June 2025
Starting June 30, 2025, in-app conversions imported via the Google Ads API must include the ClickConversion.conversion_environment field.Points for developers:
– In-app conversions include events like purchases, add-to-cart, or sign-ups within an app.
– Existing campaigns without this field may see reduced performance and fewer conversions.
– New campaigns that include this data can benefit from improved bidding and more conversions.
– Conversion uploads will still be accepted and reported, even without the field, but performance may suffer.
Video Ads in Search, Shopping & Image tab
Google has launched a new informational page introducing Video Ads Across Google Surfaces(announced during GML 2025).
This new format blends video content with product information, creating an interactive and engaging ad experience across key Google platforms.
Key Benefits
Brand-Forward Storytelling: Share your brand values and showcase products through compelling video.
Early Funnel Reach: Engage users in “browsy” moments on Search, Image Search, Google Shopping, and Discover.
Shoppable Interaction: Drive traffic to your site with clickable video ads that encourage exploration.
Boost for New Brands: Ideal for increasing visibility and recognition among new audiences.
How It Works:Advertisers can add high-quality video assets to Performance Max campaigns.
These videos will be displayed in shoppable placements, alongside product listings, to audiences in discovery and consideration phases.
This format is currently available in the U.S. and Canada only during the initial testing phase.
First AI Max
First AI Max setting spotted 🚨 by Hana Kobzová & Jerome Fleck!
Update to Personalized Advertising Policy (May 2025)
Google has made two clarifying updates to its Personalized Advertising Policy regarding content directed at healthcare professionals:
The Health Sensitive Interest category now explicitly excludes content aimed at healthcare professionals acting in their professional capacity.
This change is effective immediately and does not alter the existing prohibition on targeting users based on sensitive health conditions.
The Restricted Drug Terms category will be updated also to exclude content directed to healthcare professionals in their professional medical capacity.
This change takes effect on July 1, 2025.
June 2025 Changes to Display & Video 360 API and SDFs
Effective June 12, 2025, Google is introducing three updates to the Display & Video 360 API and Structured Data Files (SDFs), aligning them more closely with the Display & Video 360 platform.
These updates may affect current integrations:YouTube & Partner Campaigns: Content category settings will no longer be editable at the line item level.
Automated Bid Strategies:Budgets for line items under insertion orders using automated bidding can no longer be updated via API or SDFs.
URL Targeting:SDFs will now support targeting any properly-formatted URL.
YouTube is testing a feature that integrates
Google Lens into Shorts, allowing users to search for objects or landmarks in videos without leaving the app.Thanks for sharing: Georgi Zayakov.
Circle to search
Thomas Eccel discovered that Circle to search is now also live on IOS.
Channel Insights
Looks like the Pmax insights report is now slowly rolling out for everybody!
Pmax or broad
Only if you use PMax or search with broad match you can show up on AI overviews or AI Mode.
Looker Studio pro
The Code Interpreter for Conversational Analytics is now enabled by default when the Gemini in Looker and Trusted Tester features are active for the Google Cloud project linked to a Looker Studio Pro subscription.
This preview feature translates natural language questions into Python code to deliver advanced analysis and visualizations. Users with the appropriate permissions can manage this setting on the Gemini in Looker page under User Settings.
New Default conversions
New Google Ads conversions now default to using the value from GA4 and create a key event (e.g. conversion_event_add_event) that you need to track manually.
Spotted by Luca Bartolini and Lorenzo Pugi.
New test/update in the Ads Transparency Center
It now shows “Advertiser identified by Google” followed by “Paid for by [company name]”. Spotted by Anthony Higman.
New YouTube Ads Format
YouTube launches Side-by-Side Ads Launch for Live Streams.
Store badge
Arpan Banerjee discovered that Google is testing the top quality score badge on websites.