Google has made two clarifying updates to its Personalized Advertising Policy regarding content directed at healthcare professionals:
The Health Sensitive Interest category now explicitly excludes content aimed at healthcare professionals acting in their professional capacity. This change is effective immediately and does not alter the existing prohibition on targeting users based on sensitive health conditions.
The Restricted Drug Terms category will be updated also to exclude content directed to healthcare professionals in their professional medical capacity. This change takes effect on July 1, 2025.
