Thomas Eccel discovered a new Demand Gen feature called 𝐆𝐨𝐨𝐠𝐥𝐞 𝐕𝐢𝐝𝐞𝐨 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬.
This new feature allows Demand Gen campaigns to appear not just on Google-owned properties like YouTube but also on various publisher websites.
This expansion potentially increases ad reach by allowing campaigns to participate in auctions outside of YouTube, which may be lower-rated.
However, this increased reach could come with a trade-off in terms of traffic quality…
