June 15, 2026

Google is updating its Limited Ad Serving policy in June 2026, with a stronger focus on advertiser identity, transparency, and user trust. Key takeaways for advertisers: • Make your brand identity clear in both ads and landing pages• Be transparent when referencing other brands• Avoid generic or misleading ad copy• Ensure your domain and landing […]

Averages don’t explain.Segments do. Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This happens everywhere:→ New cohorts ruin your LTV→ 1 category could reduce your CR→ Mobile traffic decreases your AOV Dmitry Nekrasov collected 8 real-world examples of metrics