Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I still see: People treat it as a “technical upgrade”… Instead of a business advantage. Because server-side isn’t just about accuracy. It’s about control. Winning with […]
How people see Server-Side Tracking in 2026 Read More »
Here’s how OpenAI’s ChatGPT ads setup actually works ↓ ChatGPT ads are essentially a contextual, in-chat placement model. But instead of optimising around audiences, cookies, or user profiles, it optimises around conversation context and intent. It’s built on four layers: Delivery & placement ↳ Ads appear as a single, clearly labelled “Sponsored” unit↳ Always placed
You can’t treat ChatGPT ads like a normal ad placement Read More »
Anthony Higman discovered this Immersive Map View in Search Ads!
Immersive Map View Read More »
Anthony Higman discovered a new optimization feature that allows advertisers to optimize Search campaigns towards “Messages from your ads”.
New optimization feature Read More »