March 24, 2026

There’s a mode for whether you’re focused on finding new customers or reactivating old ones. New Customer Modes • New Customer Value Mode – Bid more for new vs. existing customers• High Value New Customer Mode (Beta) – Prioritize high-value new customers• New Customer Only Mode – Only bid for net-new customers Customer Retention Modes […]

Want to use the value bidding strategies from Google? Below you find which solution suits you.

My Brutally Honest Advice About Google Ads in 11 Minutes: https://lnkd.in/eG8RY6Bp

17th position in the top 50 most influential PPCers of 2026! Congrats to everybody and thanks for making the list Wijnand Meijer.

t’s not. If you close deals offline, in CRM, or after multiple touchpoints, you are probably missing conversions. That means you are optimizing campaigns based on incomplete data. Here’s where GCLID and offline conversion tracking change everything. When someone clicks your Google Ad, a unique identifier is created. This is the GCLID (Google Click ID).

Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios Many advertisers still manage campaigns individually… But smart growth comes from using Portfolio Bid Strategies. When campaigns share data, automation becomes stronger, learning becomes faster, and performance becomes more stable. Here’s why portfolio bidding matters: ✅ Combines data across campaigns → Stronger signals & faster optimization✅

Google Ads (Intent Platform) Capture Existing Demand Reach users actively searching High purchase intent Strong conversion rates Keyword Targeting Exact search queries Control over match types Demand harvesting Shopping & Performance Max Show products to ready-to-buy users Optimize for revenue & ROAS Scalable ecommerce growth Local & Lead Generation Calls, forms, store visits High-intent service