Google and industry partners announced new updates to the Universal Commerce Protocol (UCP) an open standard designed to make AI-powered online shopping more seamless and connected. Key updates Cart capability: AI agents can now add or save multiple items from a single retailer into a shopping cart, making the experience closer to how people normally […]
New updates to the UCP! Read More »
Google updated its Merchant Center policy for out-of-stock products. Online stores must now show the Buy/Add-to-Cart button in a disabled (grayed-out, non-clickable) state hiding or removing it is no longer allowed. Merchants also need to display correct availability (in stock, out of stock, back order, etc.) and ensure their data feed matches the landing page.
Merchant Center policy for out-of-stock products Update Read More »
Google is now testing a Sticky Gmail Ads on Mobile! Spotted by Thomas Eccel
New Gmail Ads spotted Read More »
Microsoft Advertising has simplified its automated bidding globally. tCPA and tROAS are now optional settings within Maximize Conversions and Maximize Conversion Value, making setup easier. The change affects new campaigns only and does not impact performance.
Automated bidding is simplified Read More »
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