August 24, 2025

A new Nielsen Norman Group study shows how AI is changing search behaviors at lightning speed, but also how hard old habits are to break. Key takeaways: – People still default to Google out of sheer habit and convenience.– Google’s AI Overviews now grab attention before users click through, fueling the zero-click trend and hitting […]

ChatGPT isn’t just a tool it’s your co-pilot. But how you prompt matters. Enter these Prompt Frameworks that break the guesswork and supercharge your outputs. What’s Inside? Whether you’re creating ad campaigns, solving team issues, or crafting strategies, frameworks like RTF, TAG, CARE, and RISE help you: – Nail your role– Define tasks with clarity–

Anthony Higman discovered that Google is going to show the full placement report for the Search Partner Network!

Google is aggressively positioning itself at the forefront of mobile AI with the upcoming Pixel 10 lineup, slated for unveiling at its “Made by Google” event on August 20, 2025. Google’s Gemini AI already powers practical, real-world features like auto-scheduling events from emails and smarter inbox searches across devices, including smartwatches. This approach starkly contrasts

2025 Google Ads Benchmarks are out from WordStream by LocaliQ Here are the key insights based on 16,000+ campaigns (Apr ’24 – Mar ’25): – Average CTR: 6.66%, but over half of industries saw a decline– Average CPC: $5.26, with 87% of industries seeing increases– Average CVR: 7.52%, with 65% of industries improving– Average CPL:

Not tracking offline conversions for lead generation is the same as not tracking orders for a webshop… You’re just throwing money at “add to carts” and hoping for the best. No clue if they actually turn into revenue. 🤡 Imagine running an e-commerce store and saying, “We don’t need to track purchases, we just want

Want better results from ChatGPT? Use this simple formula to craft effective prompts every time: Context – Set the scene. Example: “You’re a tech-savvy content writer with a passion for engaging storytelling.” Task – Define the goal. Example: “Write a friendly, informative LinkedIn post about productivity tips.” Instruct – Explain the process. Example: “Create a

Google has rolled out the Merchant API, now the primary way to manage Merchant Center accounts and product data at scale. This new API replaces the Content API for Shopping and brings a simplified, future-proof interface to help retailers and advertisers showcase products across both organic and paid placements. Key benefits: – Faster product rollouts

Jad Tarifi, one of the founders of Google’s first generative AI team, just dropped that: advanced degrees like PhDs, law, or medicine may be becoming obsolete. His reasoning? – By the time you finish a 5-year PhD, AI has already leapfrogged your knowledge.– Real-world, hands-on learning moves much faster than academia.– Only those truly obsessed