The Ehrenberg-Bass Institute’s research indicates that B2B marketers often focus narrowly on specific segments, assuming these are the most profitable. However, their analysis reveals that such narrow targeting can be counter-productive. It limits brand exposure and reduces the potential for growth, as it neglects the broader market of potential buyers who may become valuable customers […]
Narrow Targeting Hinders B2B Growth Read More »
Until you look at the second metric That’s because many issues in e-commerce only show up when two metrics overlap. So Dmitry Nekrasov mapped 20 such pairs, with what they reveal ↑ Product views + ↑ Add to cart → Fast funnel↑ Sessions + ↓ Scroll depth → Weak content↑ Promo code usage + ↓
You think you know what’s going on… Read More »
Most people write weak prompts and then wonder why AI gives them meh answers. Greg Brockman (yeah, the OpenAI guy) just revealed the ultimate prompt structure to get high-quality results. Here’s the breakdown: 1. Goal: What do you actually want? Be super clear.2. Return Format: Tell AI exactly how to respond. Lists? Paragraphs? Tables?3. Warnings:
Want better AI responses? Read this Read More »
You can implement the advanced modeling with cookieless pings. But it won’t work. This is because of the threshold. For conversion modeling these thresholds are 700 ad clicks over a 7 day period, per country and domain grouping.
Most advertisers don’t benefit from consent mode Read More »