May 17, 2025

Keyword insertion ≠ magic trick. Use with care. Here’s how it works (and why you don’t want to use it in competitor campaigns): Let’s say you’re running ads for your chocolate shop 🍫 You can use keyword insertion to dynamically update your ad copy based on what triggered your ad. Example: In your ad headline, […]

One big mistake? Thinking keyword insertion magically mirrors the search term. Technically, it can, but only if the search term actually triggers that keyword.See where I’m going? Keyword insertion doesn’t pull in the search term itself. It pulls in the keyword that got triggered. Huge difference. Never use it in competitor campaigns. Unless you want

Khushal Bherwani discovered that Google is testing featured results!

Josh Silverbauer👨‍🎤 discovered that Microsoft Clarity has Added a Microsoft Ads Integration!

One of the clearest brand strategy fails in recent memory. In 2020, John Donahoe became CEO and made big moves:— Push D2C harder— Cut wholesale— Centralize marketing— Go performance-first Covid made it look genius. Until it didn’t. Nike lost physical presence. Lost cultural relevance. And lost share to other competitors… Sundar Swaminathan broke it all

Most people write weak prompts and then wonder why AI gives them meh answers. Greg Brockman (yeah, the OpenAI guy) just revealed the ultimate prompt structure to get high-quality results. Here’s the breakdown: 1. Goal: What do you actually want? Be super clear.2. Return Format: Tell AI exactly how to respond. Lists? Paragraphs? Tables?3. Warnings:

PPC Mastery is organizing its first-ever PPC conference with Frederik Boysen from ProfitMetrics.io! It takes place on: – Friday, September 19, 2025– Location: Copenhagen, Denmark During this day, talks will be held about: – Building agencies for the future.– Optimizing for Contribution Margin.– AI agents & next-level automation.– On-platform & off-platform optimization tips! For more

Is it crazy to see how different negative broad match works from positive targeting. Know the basics. For negative: Your ad may still show if the search contains only some of your keyword terms. For positive: Ads may show on searches that are related to your keyword, which can include searches that don’t contain the

A photo of a computer screen. And what are they selling? Ice skate sharpening.In spring.In a city where it’s 18 degrees and sunny. Oh, and the shop?An hour away. I checked the comments hoping I was wrong. Nope. Everyone’s saying the same thing. Wild how easy it is to burn money on ads with zero