April 28, 2025

After this date, all v17 API requests will begin to fail. Migrate to a newer version prior to June 4, 2025 to ensure your API access is unaffected!

Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign. 20-30 conversions in a NB campaign? Test with ROAS or POAS and broad. 20-30 conversions in shopping? Try Pmax. To boost your campaign from the beginning, use negative keywords. Also, make sure to measure ProductId for dynamic remarketing

For some accounts delayed conversion value is a real thing. See this example below. If I would only look at today I would see 78% of the conversion. However it takes up to 13 days after an impression for most of the conversion data to be reported. That’s why only looking at that data is

Uber Turned Off Meta Ads, Saw No Impact, and Saved $35M In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that week-over-week CAC fluctuations were driven by seasonality, not Meta ads. A market penetration analysis revealed high urban saturation, strong brand awareness, and entrenched consumer preferences, leading to a bold hypothesis: Meta

The Threads feed placement is live for Emirhan Bayutmuş! Are you going to use it?

Syed Mohammad Hassan Rizvi just discovered that the incremental traffic update for Pmax is live!