April 24, 2025

Google is updating how Search ads are delivered at the bottom of the search results page. Previously, an advertiser’s ad would only appear in one location per page (top or bottom). Now, if an advertiser shows in the top ads auction, they can also compete to show a different, relevant ad in the bottom ads […]

You think you know what’s going on…Until you look at the second metric That’s because many issues in e-commerce only show up when two metrics overlap. So Dmitry Nekrasov mapped 20 such pairs, with what they reveal ↑ Product views + ↑ Add to cart → Fast funnel↑ Sessions + ↓ Scroll depth → Weak

From the end of this month, you can’t create Max CPV (mCPV) video campaigns via the standard buyflow anymore. Still possible via: – copy/paste– Google Ads Editor But: Google wants you to switch to tCPV (Target CPV) using the Video Views Campaign (VVC) buyflow. Why? They’re moving away from Max bidding to make CPV buying

Google Ads News Big Meta Update Meta is revolutionizing ad measurement with the rollout of incremental attribution, aiming to show the true impact of ads by filtering out conversions that would have happened anyway. Using conversion lift and geo lift methods, Meta holds back ads from a segment of the audience and compares results to

Google has updated how we manage Customer List Audiences, This update went live on April 7, Yash Mandlesha just reminded me of this change! Before: You could set customer list entries to “Never Expire” – users stayed on the list indefinitely. Now: That’s gone. Google replaced it with “Membership Duration” – capped at 540 days.

Captcha, previously only shown during the initial setup of a Google Ads account, has now been spotted at the MCC level. Vojtěch Audy & Hana Kobzová reported encountering a captcha when creating a new account within his MCC, requiring verification to continue!

Yash Mandlesha discovered this small update in Performance Max: all 5 descriptions now have a 90-character limit (previously, one was still limited to 60).

Thomas Eccel discovered that YouTube Shorts on Desktop now supports horizontal 16:9 video ads, not just vertical ones. This strategic update by Google allows advertisers to run existing horizontal video creatives in Shorts placements without reformatting them to vertical.

The latest version of the Google Ads API is here: v19.1. This release includes no breaking changes and is fully backwards compatible with v19. To use the new features, you must update your client libraries and code once they’re released next week. Key highlights: Demand Gen: Support for ad group-level channel settings, plus new planning

Google Analytics is enhancing data quality to help marketers make better decisions in a changing digital landscape. Key updates include new attribution tools like aggregate identifiers and smart fallback mechanisms, clearer data labels for better insights, and proactive features like quality indicators and system-generated annotations. These changes aim to ensure more accurate, reliable, and actionable