Yes. One post. Every hour. For a week. Just to see what would happen. Here’s what I noticed: – More impressions overall.– A few unexpected posts popped off.– Some flopped.– Engagement didn’t scale with volume. Turns out, I could have reached similar numbers… with way fewer posts. Still, glad I tried it. It taught me […]
I tried posting once per hour. Read More »
Don’t make this mistake in your remarketing campaign If you use optimized targeting in your remarketing campaign it’s not remarketing anymore! If you are running remarketing check your settings to be sure you are not using optimized targeting. You can see If you are using optimized targeting at audience segments. Opting out can be done
Remarketing campaign mistake Read More »
Always check your conversion by conv. time vs conversions I had an account that showed an ROAS of 6 based on Conv. time; when I used the normal conversion value, it was an ROAS of 2. Teodor Yordanov made this great picture and example of how it works: If the purchase took place TODAY, but
Conversion vs Conversion Read More »
Do you want to make a data exclusion upload please include your conversion delay. So if you had an issue from 6 April till 10 April and the conversion delay is three days make a data exclusion from 3 April till 10.
Beste practice Data exclusion Read More »
Arpan Banerjee got the pop-up that the new Demand Gen Metrics are available! More and more people are now seeing them:).
Demand Gen Metrics are available! Read More »
Google Ads News Demand Gen changes Arpan Banerjee just sent me a reminder of the Demand Gen updates: Starting March 2025: New channel controls in Demand Gen will let advertisers choose exactly where ads appear (YouTube, Discover, Gmail, and GDN). Google Video Partners will be renamed to the Google Display Network (GDN) within Demand Gen.
Google Ads newsletter – week 13 Read More »
Thomas Eccel & Hana Kobzová discovered that Google Ads has introduced Campaign diagnostics in the Overview section. This new reporting section identifies issues across ads, audiences, accounts, budgets & bidding, and goals.
Arpan Banerjee discovered that Google is now showing if products are in stock with a green colour!
I just found the first external search max doc from Carsten Streich, SEA / Google Ads Experte on LinkedIn!
FIRST Search Max Doc Read More »
Arpan Banerjee discovered that Google shopping ads showing discount amount in minus (-) sign.