March 21, 2025

Hana Kobzová & Vojtěch Audy discovered that Google has introduced a new section for managing how reps can reach out to you!

Looks like Google is further rolling out the first order attribute! Arpan Banerjee spotted this results in the SERP.

When I added a city to my shopping search term Google started showing only store pick-ups! Interesting. When I searched for other cities they did not do this. Must be because I live in Rotterdam 🤔 .

In March 2025, the language referring to ad suspension in Russia amid the ongoing conflict in Ukraine will be relocated from the notification bars atop the Inappropriate content and Google Ads policies pages to the Other restricted businesses page, in a section titled “Regional Restrictions”. While the ad suspension policy language remains unchanged, this relocation streamlines our policies and provides clearer

META is testing AI-powered Advantage+ Creative Enhancements from March 18, 2025, starting with Video Highlights, which identifies key selling points in video ads. You can manage settings under Advertising settings > Advantage+ creative. This feature was found by Dario Zannoni!

Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document. Found by Barry Schwartz!

You can set CPA or ROAS targets for groups but it does not optimize that ad group separately to that specific target. When you set an ad group target, you’re letting Google know that a particular ad group within a portfolio is valued differently and bidding for those ad groups should be increased or decreased. The target acts as a signal

Microsoft is rolling out policy enforcement in a phased approach, with full enforcement taking effect on May 5th, 2025. Not installing consent mode will affect your advertising performance by preventing retargeting and conversion measurement for site visits coming from the EEA, UK, and Switzerland! I use Cookiebot Web CMP by Usercentrics, myself for consent mode in

eCPC is dead. What’s your next move? 30+ conversions in 30 days? Go with a conversion-based bid strategy. Less than that? Manual bidding is your safest bet. But there’s always a twist. In some cases, conversion-based bidding can still outperform manual. Want to be sure? Test everything.