March 1, 2025

Creator Partnerships

Kevin Kaneria shares that Google he got access to the Creator Partnerships in Google Ads. This feature allows advertisers to find and promote high-quality YouTube Shorts mentioning their brand to improve campaign performance. Key points: – Powered by BrandConnect, it helps advertisers leverage Shorts content featuring their brand or product. – Currently in beta and […]

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Call Ads upgrade

Call ads are being upgraded to responsive search ads to introduce new features and streamline asset management. This upgrade includes adding essential assets like a landing page and business name at the campaign or account level. Soon, creating new call ads without a landing page will no longer be possible, and existing call ads without

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