February 26, 2025

Google Mobile Ads SDK 12.0.0 is now available! Upgrade now for the latest features and performance improvements. Updates: Swift API Changes: – GAD prefix removed. – GAM renamed to AdManager. – GADM renamed to Mediation. – Swift 6 Concurrency: Initial support added for ad format delegate methods. – Xcode Requirement: Minimum version now 16.0. Deprecation […]

Joey Bidner discovered that when setting up a new Video campaign, Google Ads now automatically defaults to Demand Gen, requiring a manual switch back to traditional Video campaigns.

Arpan Banerjee just sent me that Google Ads requires advertisers using Offline Conversion Import (OCI) to now include the ‘conversion_environment’ parameter in data uploads by April 30, 2025. This ensures accurate attribution for in-app conversions, enabling smarter bidding and better campaign performance. Key Benefits: Optimized Performance: Correctly attributing web vs. app conversions improves Smart Bidding

Arpan Banerjee discovered that you now need to verify your identity before you can discuss your Google Ads account.

Thomas Eccel discovered that Google rolled out the short video optimization with opt-in!

Google has updated its ad quality systems to enhance user experience by ensuring that Search ads lead to relevant and easily navigable landing pages. This change aims to reduce frustrating experiences where users click on an ad but struggle to find what they are looking for, such as being directed to a promotional page instead

Google uploaded a new page on how to check forecast and book inventory for YouTube CPM Masthead campaigns!

Frederik Boysen discovered that users are now asked to choose their default search engine on iPhone!

I know that the ad group organizing tool has been live for some time, but have not seen this button before. Found by Selina Naomi Patel.