January 13, 2025

Google just launched a new page on how to Set up Dynamic Search Ads or Google Display Ads campaign vs. Performance Max experiments !

Anthony Higman discovered that Google is testing with just call outs instead of descriptions…

Thomas Eccel discovered that Perplexity AI has launched follow up Ads!

Google Ads news New look App Ads Arpan Banerjee discovered this new look of App Ads! Leads from message conversion Arpan Banerjee discovered that Google Ads now recommends using the leads from message conversion! Three days ago Google launched more information about the Automated Discounts This tool uses Google AI to optimize product sale prices

Update* Message ads on Whatsapp are only eligible to serve on iOS!

Google launched a new get started with Merchant Center Page! Fore more information read this article.

Brendon Kraham, VP of Global Search Ads and Commerce at Google, has discussed his team’s 2025 strategy. He highlighted their mission to enhance advertiser-consumer connections through AI-driven creative, media, and measurement solutions. By focusing on tools like Performance Max, Demand Gen, and Search, they aim to deliver innovative, user-friendly products that prioritize privacy. Key Insights

It looks like Google launched a new attribute for vehicle ads called Date first registered! Required for used vehicles in France, Italy, Spain and Germany.

Thomas Eccel discovered that Google Ads is testing this new type of YouTube ad format that shows view counts but no call-to-action!