Pmax Retail guide
Yesterday Google launched a short “guide” on how to get your Performance Max campaigns ready for the retail holidays. For more information go to this page.
December 2, 2024
New Photo Test
Anthony Higman discovered a new test where photos are smaller & centered on a grey background.
Big promotion screen
Barry Schwartz discovered that Google Ads is pushing this big promotion full screen, looks like they also want some profit in Q4.
Big promotion screen Read More »
New Feature in Google Merchant Center – Sale Price Suggestions
Yash Mandlesha discovered that Google has introduced a new feature called Sale Price Suggestions in Google Merchant Center, designed to optimize pricing for businesses running Shopping Ads.
New Feature in Google Merchant Center – Sale Price Suggestions Read More »
Roll-out AI overview Ads
Google has started integrating sponsored ads into its AI Overview feature, as seen in a recent U.S. mobile search example shared by James F Gibbons on X & Barry Schwartz. This marks an initial rollout of paid listings in AI-driven search summaries.
Roll-out AI overview Ads Read More »
New shopping incentive
Arpan Banerjee spotted a new promotion incentive I had not seen before. It is called Cashback! Have you guys seen this before?
New shopping incentive Read More »
New Carousel test
Thomas Eccel discovered this new carousel test from Google.Not that when clicking on the Ad, you won’t get redirected to the website but the Google My Business site will open.
In Store & Online
Sachin Patel & Barry Schwartz discovered this “in store” and “online” tab sponsored ads interface for its search ads and a near you tab. Looks new to me!
Encrypt Data
Ginny Marvin posted that advertisers now also have the option to encrypt their data themselves and receive proof. This optional technique works using customer-owned encryption keys managed by Google Cloud Key Management Service. There is a nominal cost associated with this option.