My inbox almost looks the same likes Greg Finn’s😉.
Because this week notices are going out that starting October 31, 2025, Microsoft Clarity will require explicit consent for users in the European Economic Area, the UK, and Switzerland.
In the process, Microsoft is introducing consent V2, which adds more granular control over analytics and advertising cookies.
Everything suggests this is laying the groundwork for a deeper integration with Microsoft Advertising.
Consent V1 will continue to work for now, but the recommendation is clear: begin migrating to consent V2.
The first formal notice about this shift was already set at the end of 2024.
Make sure to install Consent Mode v2
Fix it now before your next report shows the damage.
My solution? Cookiebot Web CMP by Usercentrics.
