Nike wiped out $150B in value

One of the clearest brand strategy fails in recent memory.

In 2020, John Donahoe became CEO and made big moves:
— Push D2C harder
— Cut wholesale
— Centralize marketing
— Go performance-first

Covid made it look genius. Until it didn’t.

Nike lost physical presence. Lost cultural relevance.

And lost share to other competitors…

Sundar Swaminathan broke it all down here: https://lnkd.in/ethXpMPm

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