News

We need more revenue

It’s easy to say, “We need more revenue,” But where exactly should that growth come from?...

How Google Ads keyword matching works

Interesting chart that indicates that RSAs prioritize headlines containing the most...

GA4 tip

Opening a new GA4 account? Always check the user and event data retention settings!...

Who touched my account?!

This is annoying Logging into your Ads account and seeing that things changed or worse not...

Best Practices for the Image Attribute

Stable URL: Use a consistent URL that doesn’t change unless the image is updated. Avoid...

Introducing Retention

Instagram just rolled out two key upgrades to Reels Insights: a Retention Chart that shows...

Perplexity Introduces Industry-Leading Publisher Revenue Share

Perplexity AI has announced a bold new initiative: a $42.5 million revenue-sharing program...

“Google is dead”

Every few years, someone claims that “Google is dead.” Yet, through its parent company...